.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to running into billions in venture capital annually, have actually brought up nearly $360 million until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That slowdown results from market concentration, elevated regulative tensions, and also economic uncertainties.ADWEEK talked with 5 VCs who remain to purchase adtech business, in spite of these challenges, regarding what they are actually trying to find and what they avoid. Perhaps unsurprisingly, these capitalists are actually targeting chances in privacy-focused technologies and also industry-specific regions such as linked television.